The senior care toolkit
This toolkit delivers team training, free client handouts, exam room education strategies and more, all designed to make it as easy as possible for veterinarians and their teams to explain senior healthcare and wellness to pet owners. (With an educational grant provided by Vétoquinol)
This dvm360 toolkit focuses on senior care. The special package of articles, tips, handouts, videos, and tools is designed to make it easy for your team to educate pet owners about the importance of veterinary care for older pets.
Articles and tips
> Journal Scan: Darbepoetin for treatment of anemia in cats with CKD
> Journal Scan: Bigger dogs may need less trilostane to control hyperadrenocorticism
> Golden years mean golden veterinary care
> Pets, clients, and senior moments
Your senior care tools
The dvm360 social media marketing kit for senior care
Use these pre-written Facebook posts and tweets to educate your clients about the specific needs of senior pets and the importance of wellness exams to keep them healthy into their golden years. (That's right. It's social media outreach made easy!)
A free iPad module on senior care for exam room education
If you already have the dvm360 app for iPad, make sure you downloaded the latest update. Then, inside the app, click the tab labeled "Client Education." You'll find a module from dvm360 that's designed to help facilitate conversations with clients in the exam room. Clients can rate their pet's changes in behavior, watch a video on feline weight loss, learn about senior wellness testing, take an interactive quiz to assess their pet's quality of life and more. If you don't yet have the app, download it now using your iPad. Or just search for dvm360 in the iTunes App store.
Use these video clips to educate your team and pet owners about health, diet and weight loss in older cats
> Protein-restricted diets in healthy geriatric cats
> Weight loss: An early sign of disease in older cats
> How to encourage senior cats to eat
Marketing plan
Appeal to clients and get senior dogs and cats in the door with a five-step marketing plan:
>
Market your message for senior wellness
>
12-month marketing plan for senior wellness
>
Sample client letter for senior wellness
Team meeting guide
Make sure the whole team's involved in reinforcing the message of senior wellness care:
> Everyone has a hand in complete senior care
Ready-to-use client handouts
These handouts, directed at clients, help reinforce the education you and your team deliver in person. Just click, print, and hand to clients.
> Wellness screens for senior pets
Take the next step
Of course, the whole point is to get these tools and ideas into action so senior pets can stay healthy and happy into their golden years. Use these four strategies to promote senior pet health and wellness.
Talk back
Does your team do a great job promoting senior wellness to pet owners? We'd love to share your winning strategies with your colleagues. Did you try one of these tools? We'd love to know what your experience was like. Any other feedback? We're here.
