Building public influence through social media

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Surprise! dvm360's has decided that we will be occasionally releasing bonus episodes of the Vet Blast Podcast presented by dvm360 to give listeners an extra episode a week. This week's, and very first ever, bonus episode will feature none other than our host Adam Christman, DVM, MBA, chief veterinary officer at dvm360.

In this episode, Christman will highlight his 8 best tips that can veterinary professionals can use to help grow themselves on social media. Throughout the episode, Christman will give advice on each tip, explain how being yourself will make you stand out on social media, best practices for what to post, and more.

Below is a partial transcript.

Adam Christman, DVM, MBA: Tip number 3, perseverance. Now you know this isn't for everyone out there. This is it can be challenging to build an audience and to establish influence in this space, especially, you know, pet parents space, but perseverance matters, and what, what are those things? Well, I kind of divide it into four sections, time allotment. Please give yourself the time to do it. I tend to use Sundays for me to kind of storyboard a little bit and prepare a little bit about what I'm going to do. But you're going to need the time because it, it takes time almost treat it like a job.If you're going to start out with it too, you're going to be able to, you have to dedicate the time to curate content and cultivating a community.

You're going to not only just going to cultivate you're going to foster it. You're going to nurture it. It's like a garden, you know, like if you don't add water to your flowers, it's going to start to die off. The same thing with your followers, if you don't continue to feed them with content that they're going to love and enjoy, they're going to start to unfollow and not feel that energy across the screen.