Communicating With Clients Beyond the Annual Exam

While annual exams are one of the key communication points for veterinary clinics, Karen E. Felsted, CPA, MS, DVM, CVPM, CVA, founder and president of PantheraT Veterinary Management Consulting, says there are many ways veterinarians can keep in contact with clients outside of that appointment.

You will have your email reminders and phone calls, but beyond that, Dr. Felsted says communicating via social media or newsletters should be happening on a regular basis. The frequency of the content is more important than the content itself, she continues, and make sure to keep it short and sweet.