Get noticed

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Get noticed online

Here are 15 tips to help you create effective online ads that will get you noticed:  

  • Include a “call-to-action” to attract a click-through—this is a MUST

  • Have your key message displayed on all frames to ensure that even a viewer who sees your ad for two seconds will receive the message you intended

  • Highlight your offer in every frame and on the landing page

  • Be sure your offer is specific—don’t just offer a “White Paper” instead offer a “White Paper on Incorporating Practice Management Software”

  • Large headlines work better than small headlines

  • Use style to highlight words—seven words is optimum for an online ad

  • Emphasize product benefits instead of features

  • Keep your ad clean, simple, and concise—the simpler the better

  • If you have a complex message, consider using a rollover that expands—it will allow you to display your message in greater detail

  • Create multiple versions of your ad for testing purposes—different colors, sizes, and messages

  • Don’t try and cram all your initiatives into one ad—this will only muddle your message

  • Make sure your offer is displayed on the landing page—your landing page should have the same “look and feel” as your ad

  • Try and capture your lead on the landing page—limit the number of clicks

  •  Use Rich Media—it attracts attention and gives the viewer a brand experience

  •  Keep the file size small—to avoid download delays.
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