The best investments aren't always high-priced equipment.
We use a packet of multi-colored, neon bright 3" x 5" index cards in our practice to organize and direct workflow with our client folders. A chosen card is paper-clipped to the outside of the file on top of the opened chart. Needed action is identified at a glance and set into motion immediately. No file sits around unidentified or lost in its action cycle. It is immediately directed to the appropriate person to speed up its processing. Incredible time is saved by not having to locate files, figure out what is next, or determine who needs to have the file to complete their related job. The cards simply demand action and cannot be missed. It is visual task simplicity in the easiest form we have ever experienced!
David Hayes, DVM
Equine Hospital and Lameness Center
Meridian, Idaho
For my busy mixed animal practice, a well-placed lit sign with a reader board was my best investment. The reader board is changed regularly, announcing seasonal specials and new services. It is our most inexpensive, well-used advertising tool.
Connie Schmidt, DVM
Lebanon Animal Hospital
Lebanon, Ore.
My best business investment has been time communicating with clients: listening to them, hearing them, talking to them, remembering them. Most of all, answering their calls!
Yes, I do consider this an investment because I am not a true "people" person, and I hope my clients never learn that. I want each client to think I care about his or her horses more than anyone else's. The payoff has been in the trust clients have that I choose the best programs and treatments for their horse and their situation.
Ruth V. Sobeck, DVM
Palos Verdes, Calif.
The best investment I have made for my practice is integrating acupuncture and herbal formulas with traditional western veterinary medicine. If the client agrees, I plan the usage of eastern and western medicine. The results have been amazing. Briefly stated, traditional western veterinary medicine treats the excess patterns, such as fever and tumors, and traditional Chinese veterinary medicine treats the underlying root deficiency, such as colic, laminitis, hives, or insulin resistance. If the underlying root deficiency is not treated, often the problem reoccurs or worsens. My patients typically recover better, my clients are happier, and the check is in the mail! ?
Joan Winter, DVM
Simi Valley, Calif.
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