How much will clients pay?
The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products-an estimated $40.8 billion in 2007.
The dogs, cats, birds, fish, gerbils, and hamsters you see today might look like the same animals that walked into your practice 10 years ago, but they're different. A sign of their status change might be the number of companies that cater to four-legged consumers, including Old Navy, Harley-Davidson, Origins, and Paul Mitchell, just to name a few. You can also look to what their human companions are spending on these and other products—an estimated $40.8 billion in 2007.
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Proposed midlevel role poses unacceptable risks
October 30th 2024Proposals that would create a new midlevel practitioner (MLP) role raise serious concerns about the future of quality care for veterinary patients. Sometimes referred to as a veterinary professional associate (VPA), their duties would overlap those of a veterinarian and veterinary technician.
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