Marketing experts say that the most significant factor affecting the perceived value of a product is the place where it is purchased.
Marketing experts say that the most significant factor affecting the perceived value of a product is the place where it is purchased. Just as a nice restaurant needs to have a clean and stylish reception area to give people confidence about what is happening in the kitchen, your reception area must communicate to your clients about the quality of veterinary care that you provide.
Traffic Flow. The design of your reception area is dependant on how you organize traffic flow.
Start by thinking about how your clients enter and exit. It is important to visually align your reception desk with the entrance, so clients will know exactly where to go when they enter. If you wish to have separate entrance and exit doors, the traffic flow must be very well defined, because people are naturally inclined to try to leave the same way they came in.
If your clients are greeted and moved quickly to an exam room, you may be able to minimize the size of your waiting area. However, if your clients are likely to wait for longer periods of time, your waiting area must be more spacious and comfortable. Define how many seats your waiting area should have, keeping in mind that one person and an animal may occupy two or more seats.
The placement of the reception desk relative to other hospital functions can affect how you design and use the reception desk. In a typical traditional layout, it is common to align the reception desk with the exam rooms with staff only circulation behind it. This type of layout works well for smaller hospitals, but in larger hospitals, it may create too much activity in one location.
If you desire to have circulation around the desk, you will most likely want either an island reception desk or one that is on a wall opposite the exam rooms. A benefit of this layout is that it tends to minimize the times when clients and their pets cross paths with each other. A drawback to this approach is that it is not as easy for the receptionist to dash into the back to fetch a prescription or lend a hand in treatment.
Size and Volume. As the size and volume of the hospital grows, chaos at the reception area increases. This is especially true of "rush hour" practices that have many people dropping off animals or picking them up at the end of each day. If you are planning a large hospital, consider the following:
Philosophy. Consider how much veterinary reception areas have changed over the years. In the past, it would have been common for the receptionist to be in a separate room, greeting clients through a small window that opened into a waiting room. Compare that with today's open and airy reception and waiting areas. Future trends continue to reduce the physical barriers between clients and staff.
Fine Tuning the Design. The layout, look, color, and materials of your reception area can create various impressions. Designs can range from a space where clients feel comfortable enough to take off their shoes to that of a high-tech medical center. As you work through the details of your reception area design, consider the following factors:
There is no formula for designing a reception area. The design can be a direct reflection of your individual practice philosophy and the way that you run your business. Before you get started, take this opportunity to think carefully about what your waiting area says to your clients about the quality of care that you provide. Although you will not spend much time in the reception area once the building is open, your clients will base their idea of what happens in the treatment area on their experience of walking through your front door.