Gerald Snyder, VMD

Look at the numbers and save yourself-your veterinary practice too.

No veterinary practice will ever be perfect, but correcting missteps may get you closer to the idealistic vision you once had of practice ownership.

What has the ability to squash your business in a single blow? An essential number: the average family income of clients within a one-mile radius of your veterinary clinic.

The answer to shrinking profits isn't always to shrink your veterinary practice.

Want to realize a return on your veterinary school investment? It's as simple as charging for your services-all of them.

Study neighborhood demographics to get a glimpse of your veterinary practice's future.

Defending your veterinary business against chaos is your paramount mission.

The location of your veterinary practice means your business could sink or swim.

Introverted? Hate selling? Business-phobic? You're not alone, but these traits could be killing your veterinary practice.

Ask veterinary clients, "How long do you want your pet to live?" Their answers can open the door to better care.

The demographics in your community are important. So are the demographics of your veterinary associates.

Turn common sense on its head: Present your fee schedule to pet-owning clients-personally

If you joined the workforce in the past 10 years, you've probably heard a lot of doom and gloom about your retirement outlook.

"Not too high, not too low" doesn't work for fees. Veterinarians' low self-esteem could bankrupt our profession

Look to associate veterinarian compensation and location for the reasons your practice has a flat (revenue)

Gather round and hear the story of how the noble veterinary profession battles the odds

Do you discount your services? Sure you do.

Last night, my family ordered dinner delivered from a Chinese food restaurant.

The bravest man in history was the first guy who ate an oyster to see if it would kill him.

Even in these difficult times, you can grow your practice by focusing on productivity

It's past time to start focusing on the clients who have stuck with you during this recession.

Learn how to charge appropriate fees to maximize your profits.

Like Bill O'Reilly, I have a word for the day. Today's word is "no."

Failing to charge, or not charging appropriately, will put you and your practice in the poor house.

Try these tactics to turn your anxious shaking about the economy to jumps for joy.

Use demographics and a little easy math to determine a profitable fee schedule for your veterinary practice

Are you doing all you can to reach new clients and keep the ones you have coming back again and again?

Small changes in your invoices can improve client communication and showcase your expertise in veterinary medicine

Secondary sites allow you to expand while still keeping overhead low.

Don't compare yourself to the veterinary practice competition. You're better than that.