Dr. Jeff Werber earned his undergraduate degree from the University of California-Berkley before enrolling in a Master's program at California State University at Northridge. He then worked at a small animal hospital with an equine surgeon before being accepted into veterinary school at the University of California-Davis in 1980. He now owns Century Veterinary Group in Los Angeles and serves as a Veterinary Economics Editorial Advisory Board member.
I'm such a great doctor-shouldn't I be making more (Proceedings)
August 1st 2011When it comes to achieving financial success as practicing veterinarians, we are definitely our own worst enemies. I can't believe that according to national averages, a pharmacist and an optometrist earn more than a veterinarian! That is really sad! Why? Because most of us are afraid to charge what we are truly worth.
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The rules have changed! How to battle unfair Internet reviews (Proceedings)
August 1st 2011The rules of marketing aren't what they used to be! I remember "back in the day," before cellphones, smart phones, or the Internet, we knew how hard we had to work to keep our clients happy if we made one unhappy.
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It's time to fight back: how to boost your positive Internet reviews (Proceedings)
August 1st 2011Now that many of us have experienced how negative internet reviews can impact our practices, and have learned how to handle them, should we stop there? Absolutely not! As the expression goes: "Two can tango!"
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Marketing products and services: indentifying new profit centers (Proceedings)
November 1st 2009In today's competitive marketplace doctors need to call upon everyone in the practice to generate revenues in ways appropriate for their job responsibilities, and technicians have many golden opportunities everyday to do just that.
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