Jim Kramer, DVM, CVPM, is a Veterinary Economics Editorial Advisory Board member and a partner at Columbus Animal Hospital in Columbus, Neb.
Why pet owners (and the rest of us) play it safe
February 3rd 2016Today's clients are different, but in many ways you've never consider, they might be the same as they've ever been. Delve into two important ways veterinary clients fear the wrong action far more than no actionand what you can do about it.
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Don't expect clients to do things the hard way
August 1st 2008I think a lot of veterinarians see poor compliance because they ask clients to do things that are all but impossible. For example, say you're treating a dog that has a horrible ear infection, and you would need to manhandle the dog to get an ear drop in. And then you tell the client to give the dog three drops a day at home. The client can't do that.
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