Maureen Hrehocik

Tampa, Fla.-According to Dr. Robin Downing, of the Windsor Veterinary Clinic, Windsor, Colo., compliance is a quality of care and a quality of life issue. When viewed in this context, being an advocate for a pet that cannot advocate for itself is a "no brainer."

If Dr. Joe M. Howell could pen his legacy right now as the 122th president of the American Veterinary Medical Association (AVMA), it would be that he paid attention to the right issues and responded appropriately.

Veterinarians are in the trust business, not the animal health business, says an expert in marketing and branding at Harvard University.