Naren Arulrajah

Want to build brand awareness and increase your patient roster? Here are the 5 things you (or an affordable marketing person) should be doing.

Video marketing campaigns are hot. Heres how search engine optimization for those videos can help your veterinary practice.

Want to build brand awareness and get locals searching online to see your veterinary hospital first? Want to better explain your services and inspire pet owners to get your practice doors swinging? Here are the five things you (or an affordable marketing person) can do for your clinic.

White papers fall within the realm of informative, high-authority content that provides in-depth information to interested readers.

The use of video marketing is growing exponentially. Here’s why you should integrate video into your online marketing efforts.

Maintaining your practice website is vital to attracting new clients and keeping existing clients engaged. Here’s how case studies can help.

An informative and educational website helps keep clients engaged and win new business.

Many fear that client loyalty will decrease as the use of artificial intelligence increases in veterinary practices. In fact, the opposite is true.

Use these 3 winning Instagram strategies to attract more followers and gain new clients.

Content marketing is a strategic approach focused on creating and distributing valuable content to your audience of potential clients. Here is how to use this tool to your advantage.

There are several benefits — and drawbacks — to hiring either a private accountant or an outsourced accounting firm to keep your veterinary practice’s financials in order.

Getting caught up in the numbers? These four accounting tips can prevent future financial losses for your veterinary practice.

Facebook, Instagram and LinkedIn offer lead generation tools that can effectively market your practice to potential clients. Here's what you need to know to make your next campaign a success.

To thrive in today’s highly competitive veterinary marketplace, you need to set yourself apart from the competition and position your practice as an industry leader.

Check out these four tips to help you increase referrals, gain new clients and boost client retention this year.

Follow these simple steps to let your brand shine online.

Establishing an online presence may seem simple, but simply having a presence isn’t enough. Position your practice for success with these proven tactics.

You’ve done a lot of work to gain new clients. How are you going to keep them?

To beat the competition today, your marketing needs to go mobile. Here’s why.

The methods you use to deal with this generation of pet parents will drive client acquisition, retention and satisfaction in the coming years.

Social media influencers can be a powerful force for marketing your practice. We explain who these influencers are and how to build a campaign around them to grow your practice.

Stimulating interest and action among new and prospective clients is not as simple as it might seem.

Email marketing is a low-cost, high-profit strategy that is essential in today’s veterinary practices. Here’s why — and how to do it right.

Thriving veterinary practices today make great use of social media. Here’s how to engage with new and prospective clients online.

With three in four residences housing at least one pet, prospective new clients are well within your grasp.

The visual design of a website should be approached not only artistically but also strategically. Appropriate colors, photos, and graphic elements make the user experience simple and promote your practice.

Effective recommendations from clients can be an important factor in growing your practice.

For your practice to stay competitive, you need to enjoy top ranking with Google. Here’s your blueprint for improving your Google rankings with quality content and authoritative backlinks to your website.