Market Trends
Three ways practitioners respond to competition
September 1st 2003Springboro, Ohio-There are plenty of positive and negative routes to coping with market saturation, and most practitioners respond to increased competition in one of three basic ways, says Karyn Gavzer, a consultant with KG Marketing and Training, Inc.
Secret shopper spots practice liabilities
August 1st 2003Santa Ana, Calif.-Robert Newman knows his Chihuahua suffers a slight heart murmur. Yet instead of informing his new veterinarian of the previously diagnosed condition, he waits to see test results, occasionally entertaining treatment recommendations he knows the dog doesn't need.