BizQuiz: Working with overeager horse owners (Answer 4C)

4C. Really wrong. Forget the Internet-you've got 10 years' worth of journals to plow through. That's where the real information is. But with so much information available to clients-and so many of them making important decisions with it-you need to stay informed. Look at the websites and magazines. Ask your colleagues if they're familiar with this information, and find out if a reputable source provides or supports the site or source.

If the information isn't good, tactfully tell the client why. Then offer other sources your client could turn to. Your eager-to-learn client likely won't change, so your best approach is to influence the quality of information they read.

Let clients know that together you'll come up with information that's accurate, reputable, and applicable to the patient.

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