Despite growth in enrollment, fewer than 5% of US dogs and cats are insured, while rising veterinary costs are increasingly affecting treatment decisions and access to recommended care.
News|Articles|March 12, 2014
Can veterinary clinics compete with shelters?
Author(s)Shawn G. McVey, MA, MSW
Adapt and survive market segmentation by the consumer.
Advertisement
Competing with shelters and other low-cost providers may seem like a no win situation. Consultant Shawn McVey, MA, MSW, says veterinary clients can and must be educated about the levels of service within the field to help them make the correct choices.
Advertisement
Advertisement
Related to this article
A pain management protocol is only as good as the conversation behind it.
Alyssa Mages, BS, CVT, FVTE, outlines key considerations for veterinary technicians during triage, from rapid patient assessment and prioritization to client communication and team coordination, in this interview from the 2026 Fetch National Harbor Veterinary Conference.
Christopher Lee, DVM, MPH, DACVPM, DACVM (Parasitology), discusses the clinical significance of Toxoplasma gondii, when veterinary professionals should consider testing, and how to communicate the risks of exposure to clients.
Caitlyn Getty, DVM, PhD, DACVIM (Nutrition), explains how synergistic prebiotic fiber blends outperform single supplements in supporting fermentation, postbiotics, and gut health.
Advertisement
Advertisement
Trending on dvm360
1
Researchers document first known cases of Marfan syndrome in domestic cats
2
Paws and profits: Paws and profits: FelineVMA elects Lacie Lee, DVM, as president-elect, Parnell names VP of US pet care, and more updates
3
Q&A: A rabies expert on rising exposure reports and keeping human cases rare
4