Creating Video for Mobile Viewing

Our world has become a space that is centered around mobile, explains Bill Schroeder, senior vice president of InTouch Practice Communications, and as such, veterinary practices should consider mobile platforms when creating their video marketing strategies.

Keep in mind that you’re looking at the video on a very small screen, so the use of details and footage that is taken at a distance should be avoided, Schroeder suggests. You must also consider the length of the video. Although we are on our mobile devices often, we want content that is quick and easy so we can move on to the next bit, he adds.