Don't miss follow-ups with veterinary clients
Show your practice's commitment to pet care with a professional post-appointment phone call.
I check in with my team frequently to make sure they're doing follow-up phone calls. They are crucial in today's practice environment and a perfect opportunity to open the lines of communication.
Ask questions
When clients leave the clinic, they are often overwhelmed with information, noise and invoices. Use the phone call to see if they have any questions, and fire off some of your own.
Show you care
Follow-up calls are critical to veterinary practice success and client experience. They show you care about clients—not just that $300 invoice. They show your commitment to care.
Learning opportunity
Follow-up calls teach doctors and team members what is and isn't working. For example, if I send a patient home on tramadol for pain medication and the pet is extremely sleepy, I learn that maybe a lower starting dose is needed. Or I send a pet home on prednisone and the patient has a urinary accident, I need to look at the dosage.
Perfect your own follow-up call program at your practice and win the respect of clients.
Veterinary Economics Editorial Advisory Board Member Dr. Jeff Rothstein, MBA, is president of the Progressive Pet Animal Hospitals and Management Group in Michigan.
