Extending a warm welcome

This special new publication is brought to you from the editors of Veterinary Economics, the magazine that veterinarians turn to for the information and inspiration they need to create successful practices and coach successful veterinary teams. But Firstline is designed just for you. To help you live through the crazy workday and to inspire you so you come back to help people and pets tomorrow.

If you decided to work in a veterinary practice because you love animals, you're not alone. But you're also not alone if you've discovered that it helps to love people, too. And while you may sometimes wish the animals could book their own appointments, it's important to remember that the people who call or come by want the longest possible relationships with their furry, four-legged family members—and that's why they need you and your team.

In the pages that follow, you'll find a world of information on helping people and their pets stay together—and stay with your practice. Of course, healthy patients and loyal clients help veterinary practices, too. After all, long-term clients keep veterinary practices open, team members employed, and pets in good health and good hands.

In many cases, good communication is the secret to success—helping you deal with an angry client, a client whose pet is tearing down the house, or a client who just lost a beloved family member. (Or even a co-worker who's driving you nuts.) And every encounter with pet owners, doctors, and other team members gives you an opportunity to make your practice a thriving, dynamic place for everyone involved. We'll do our best to help you make the most of it.

You can help us by letting us know what you think of this first issue and by sharing your suggestions.

Contact us by e-mail at: firstline@advanstar.com

Or write to:Firstline8033 FlintLenexa, KS 66214.

We can't wait to hear from you!

Marnette Falley, Editor

firstline@advanstar.com