Helping clients pay in difficult times (part 2)

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Analysis of veterinary market data shows that pet owners need payment options

Every pet owner is different. And yet, studies show that certain groups of pet owners do behave similarly. However, the determining factor affecting client behavior seems to be how the person feels about the pet rather than how much money he or she has. So just as always, you can't X-ray that client's wallet to target your recommendation.

Here's a look at how cat owners describe relationships with their pets. Now how do you think that translates into spending?

 

More in this package:

How cat owners see their pets

What cat owners spend

How dog owners see their pets

What dog owners spend

The options practices provide

Practitioners recommending pet insurance

Veterinarians who would like wider use of insurance

Team training on pet insurance

Team members' care for their own pets

 

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Gianluca Bini, DVM, MRCVS, DACVAA
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