Helping clients pay in difficult times (part 9)
Analysis of veterinary market data shows that pet owners need payment options
But even if practitioners get behind insurance wholeheartedly, the job isn't done. To make their recommendations more effective, practice owners may need to do a better job training their teams to educate clients about the benefits.
According to the survey results, 81 percent of staff members say education about insurance isn't part of their training, and, as you see here, 56 percent say they're not prepared to educate clients. Given that this group forms the front line of communication and education, with many more contact points with pet owners than the doctor, this lack of training seems like a real barrier to effective client education about pet insurance options.
More in this package:
Practitioners recommending pet insurance
Veterinarians who would like wider use of insurance
Team training on pet insurance
Team members' care for their own pets
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