Loco for logo walls
Put unused wall space to good use, driving home your practices logo and philosophy with veterinary clients.
You've worked hard at your veterinary practice to build word-of-mouth and a good reputation in the community. So, once pet owners walk through the door, you're done branding and explaining why your practice is so special, right? No way. Time for the wall.
A logo wall puts to work that unused space behind your reception desk-or an empty wall of the waiting area.
You can even take it a step further, like some Veterinary Economics Hospital Design Competition Merit Award winners did. John Talmadge, DVM, of Bigger Road Veterinary Center in Springboro, Ohio, included the practice's mission statement in addition to their logo. Not only does it look good, but Dr. Talmadge says it really sums up the passion the entire team has for your practice in one easy-and eye-catching-phrase.
“I can take 45 minutes to tell you everything about this clinic, but the reality is that we don't have that long to talk to everyone,” Talmadge says. “So when you have a little sound bite, those are the things that people start to remember, and if you do it right it communicates what you're all about.”
Click through the pages that follow to see examples of logo walls in action. And if you're interested in learning more about Talmadge's logo wall strategy, check out the expanded video on page three. dvm360 Business Channel Director Brendan Howard interviews.
Bigger Road Veterinary Center, Springboro, Ohio.
1st Pet Veterinary Centers, Mesa, Arizona.
Finan Animal Hospital, Darien, Illnois.
Palm Beach Veterinary Specialists, West Palm Beach, Florida.
City Vet, Raleigh, North Carolina.
Atwater Veterinary Center, Atwater, California.
Austin Veterinary Emergency and Specialty Center, Austin, Texas.
Center for Veterinary Specialty + Emergency Care, Lewisville, Texas.
Dr. John Talmadge, co-owner of Bigger Road Veterinary Center in Springboro, Ohio, knows the power of a catchphrase. So when a client came up with the slogan that hit the nail on the head, they nailed it to the wall. Listen as Dr. Talmadge explains. Brendan Howard, dvm360 Business Channel Director, interviews.
