Clients need the products you offer to provide the care their pets need. And when it all works right, product sales benefit your bottom line, too.
You use your medical training to make strong recommendations and to choose the best products for pets. But that doesn't benefit your patients unless clients approve the care and actually leave with the products they need. In the audio clips that follow, gathered from a seminar held at CVC East in Baltimore, consultant Gary Glassman, CPA, talks about how to make bulk purchasing work in your favor. He goes on to explain how you can compete more effectively with other less-knowledgeable sources for product sales. And he quantifies the drop in profitability you could experience if you stopped selling products in your practice.
