Partnership takes aim at practice efficiency and client engagement

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The Veterinary Cooperative (TVC), a group purchasing organization for independent practices, announced a strategic partnership with Peerlogic, a provider of AI-powered communication solutions. The partnership looks to address practice inefficiency and client engagement, bringing cutting-edge AI technology to veterinary practices, enhancing front office workflows, improving engagement with pet parents, and driving practice profitability.¹

“We are thrilled to partner with Peerlogic,” Kim London, director of strategic partnerships at TVC, said in a news release.¹ “Their AI-powered solutions will empower our members to manage client communication more effectively, improve operational efficiency, and ultimately increase profitability. We’re proud to bring these valuable tools to the independent veterinary practices that make up TVC.”

In the partnership, TVC practices will gain access to Peerlogic’s innovative AI platform, which works to streamline communication, increasing efficiency within veterinary teams. Aimee, Peerlogic’s AI assistant, is capable of analyzing missed calls, identifying high-value opportunities, and following up with potential clients through instant messages, effectively converting missed calls into new appointments.¹

“Missed calls represent lost opportunities,” Ryan Miller, CEO of Peerlogic, said.¹ “Our technology ensures that no call goes unaddressed by identifying high-value opportunities and automating follow-ups. With our AI assistant, practices can significantly enhance client communication and appointment bookings.”

A 2020 study published in BMC Veterinary Research explored the significance of communication in veterinary clinical practices, conducting an integrative review of literature through a keyword search of veterinary databases for terms involving client relations and communication.² The study determined that practitioners could benefit from training on specific communication skills that would allow for better communication across the field of veterinary science, between practitioners, clients, and with colleagues.²

Ideally, Peerlogic’s integration into the practices that make up TVC will enhance communication in the field, and it will do so efficiently. With real-time tracking, practices would be able to track and monitor missed calls, reschedule appointments, and optimize staffing schedules according to analytics, identifying peak call times.¹

Through optimized scheduling and proactive follow-up of otherwise missed calls, the platform would prioritize efficiency, aiming to recover potentially lost revenue. With consistent communication, the relationships between practitioners and clients would improve, and thus, so would patient care in the nearly 4000 independent veterinary hospitals across the United States that are represented by TVC.¹

References

1. The Veterinary Cooperative (TVC) Announces New Partnership with Peerlogic to Boost Practice Efficiency and Client Engagement. News release. The Veterinary Cooperative. October 11, 2024. Accessed October 11, 2024. https://www.businesswire.com/news/home/20241011970207/en/The-Veterinary-Cooperative-TVC-Announces-New-Partnership-with-Peerlogic-to-Boost-Practice-Efficiency-and-Client-Engagement
2. PUN, J. An integrated review of the role of communication in veterinary clinical practice. BMC Vet Res 16, 394 (2020). https://doi.org/10.1186/s12917-020-02558-2