Pet insurance: Ensure that they're insured
Veterinary clients with pet insurance are willing to spend more to care for their pets.
Are you educating clients about pet insurance? Even if you answer, “yes,” chances are, your efforts aren’t working. Most pet owners find out about pet insurance either through a friend or through pet insurance carriers and veterinary practices, but just 2 percent of American pet owners actually sign up. So work with your team to educate clients about insuring their pets. Your patients will be healthier and your practice owner will be much happier—particularly since clients with insured pets are willing to purchase thousands more in veterinary services.
Data source: 2008 Finnacord study
The complete package:
Pet owners with veterinary pet insurance by country
Average amount client will spend before opting to stop treatment
Average age of pets when clients enroll them in insurance programs
How clients learn about pet insurance
According to a study conducted by the Brakke Veterinary Practice Management Group, among people who have pet insurance, 88 percent would recommend it to others.
Data sources: DVM Newsmagazine, March 2009 and the Brakke Veterinary Practice Management Group
The complete package:
Pet owners with veterinary pet insurance by country
Average amount client will spend before opting to stop treatment
Average age of pets when clients enroll them in insurance programs
How clients learn about pet insurance
Data source: Kroger Personal Finance and PetFirst Healthcare
The complete package:
Pet owners with veterinary pet insurance by country
Average amount client will spend before opting to stop treatment
Average age of pets when clients enroll them in insurance programs
How clients learn about pet insurance
Think clients hesitate because of the cost? The average pet insurance premium is $48 per month.
Source: Brakke Veterinary Practice Management Group study, Jan 2009
The complete package:
Pet owners with veterinary pet insurance by country
Average amount client will spend before opting to stop treatment
Average age of pets when clients enroll them in insurance programs
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