PetSmart announces search for chief toy testers

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PetSmart announced it is searching for 1 dog and 1 cat to become the company’s very first chief toy testers. The selected pair will test out products and each earn $10,000.

"We are recruiting two playful and eager team members to bring into our PetSmart pack as the first-ever Chief Toy Testers," said Will Smith, senior vice president, and chief marketing officer at PetSmart, in the organizational release.¹ "The new Chief Toy Tester roles will help us better connect with and serve our four-legged (or less!) cat and dog customers in exciting ways. These c-suite pets will let pet parents know they are getting the best tried-and-true products for their beloved furry family members."

According to the release,¹ the new chief toy testers will participate in multiple PetSmart product unboxings and appear at a variety of PetSmart events as a celebrity VIP (Very Important Pet) throughout their one-year term as the chief toy tester. The selected testers will help PetSmart by assessing new toys and treats while also managing their pet parents as they post the product findings on social media. If selected, the chief toy testers will have toys and treats delivered to them, quarterly salon treatments, $10,000 compensation, and more.

Any pets interested in applying for the position must meet the following criteria¹:

• A nose for sniffing out the tastiest treats, paws for toy product play, and a perfect tail wag (or wave) when appearing as a VIP at PetSmart events
• The ability to direct their pet parents to capture the most compelling video footage and content for social media as they analyze their product findings and demonstrate their uses
• An owner who can commit to a one-year partnership contract on their pet's behalf

A 10-30 second video is required when applying to show off their pet’s personality and pet parents are encouraged to be creative with their submissions. Along with the video, owners must submit a still photo of their pet and an official review of their pet’s favorite toy.

Pet parents can fill out an application on their pet’s behalf on the PetSmart website before 11:59 pm ET, February 17, 2023.

Reference

PetSmart searches for first-ever 'Chief Toy Testers,' offering $20,000 to the pawsitively purrfect new team members. News release. PetSmart. January 17, 2023. Accessed January 17, 2023. https://prnmedia.prnewswire.com/news-releases/petsmart-searches-for-first-ever-chief-toy-testers-offering-20-000-to-the-pawsitively-purrfect-new-team-members-301722758.html