Practice tip: Who to pick for a secondary contact
Veterinary clients often pick a spouse or child as a secondary contact for a pet's microchip, but what happens when the entire family is away from home? Practice manager Brent Dickinson encourages a different method for selecting secondary contacts.
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Most microchip registration forms require a secondary contact, a person who can be called if a pet's owner isn't available.
We remind clients that they should utilize a trusted neighbor or nearby relative for their secondary contact, instead of their own spouse or children, as it is very common for them to be together or out of the house at the same time.
Prior to implementing this system, we commonly saw registrations with the same phone number listed for both the primary and secondary contacts, which is pretty useless!
Brent Dickinson
Dickinson-McNeill Veterinary Clinic
Chesterfield, NJ
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