Provide Employees With Social Media Guidelines

Asking employees to be advocates for your veterinary practice on social media is very individual to the specific practice. But Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, says practice owners should provide employees with guidelines on how they should participate and behave on social media with regard to the practice.

You can provide them with these guidelines within the employee handbook and during the on-boarding process, she says. You also want to make sure employees know how to respond to comments or questions asked on the practice website or social media accounts. Brodgon says every question and comment needs to be answered.