Purina and RedRover have gifted new Purple Leash Project grants to support domestic violence shelters in 5 different states.
The 5 latest Purple Leash Project grants from Purina and RedRover will support domestic violence shelters in Oklahoma, Ohio, Pennsylvania, Rhode Island, and Virginia to help encourage survivors and their pets to flee abuse.
According to a company release, these funds will help the domestic violence shelters make pet-friendly renovations and provide resources to help survivors feel more comfortable leaving their abuser because they will not have to leave their pet behind.
"The Purple Leash Project is focused on easing a survivor's decision to leave abuse," said Nina Leigh Krueger, CEO, and president of Purina, in the release.
"Knowing that there are resources available to them and their four-legged family members aides in their decision to leave. By working together with RedRover, we've helped to provide more than 33,000 safe nights for domestic abuse survivors and their pets with much more work to be done,” she added.
Each of these 5 domestic violence shelters will use the grants to fund projects and services specific to their needs:
"We are so grateful for Purina, RedRover, and the Purple Leash Project for providing funds that allow us to build a safe haven for animals whose owners are fleeing a domestic violence situation," said Shelley Alcorn, program director of the YWCA of Bradford, in the release.
"We often hear of abusers threatening to harm pets if a survivor chooses to leave. Now, we can ensure the safety of survivors and their animals. Our program team is very excited to begin this adventure as our community can vastly benefit from these resources,” she explained.
This latest round of funding marks that 30 grants from Purina totaling more than $500,000 have been donated to domestic violence shelters across the US.
Since the Purple Leash Project’s inception in 2019, Purina has provided more than $1 million in funding and is partnering with RedRover toward a goal of helping to ensure that at least 25% of domestic violence shelters are pet-friendly by 2025, according to the release.
Reference
Purina and RedRover award 30th Purple Leash Project grant to support domestic violence survivors and their pets. News release. Purina. February 8, 2022. Accessed February 8, 2022. https://www.prnewswire.com/news-releases/purina-and-redrover-award-30th-purple-leash-project-grant-to-support-domestic-violence-survivors-and-their-pets-301477748.html