Should Veterinarians Have Individual Brand Websites?

Some veterinarians may prefer to have an individual brand—outside of the veterinary clinic—in order to promote specialties and forge client relationships, says Caitlin DeWilde, DVM, owner of The Social DVM, LLC.

“We're starting to see that trend, a lot of veterinarians are starting to have more individual brand pages in addition to the practice. Because when you think about it, you probably have a doctor you love right, or a dentist, okay well if they leave that practice are you going to go back to that practice and start over or are you going to follow that that dentist that you have a relationship with? It's not a great example being a dentist, but basically that's where people are starting to turn, because they want that relationship.

And we know in the veterinary field that the relationships with a consistent doctor are enhanced, right, because they know you, they know the pet, they know the history a lot easier than if you see a different doctor every time you're there. And there's some people that do that and are going to pick appointments based on who's available at the time that they want. But there's a lot of clients, especially as we're getting into the age of—and well we're already there— of pets being our family members, you know, they want that relationship. And so, it's kind of neat to see these like individual personas emerge, and especially if you have like a side a side interest too, like something like rehab or something that's not really a part of the clinic.”