Size does matter
According to the Readex Research Red Sticker studies from 1999-2007, as ad size increases, so does the likelihood readers will remember seeing and reading it.
According to the Readex Research Red Sticker studies from 1999-2007, as ad size increases, so does the likelihood readers will remember seeing and reading it. Ten percent more readers recalled seeing full page ads than 1/2-page ads. That difference jumps to 23 percent when comparing 2-page ads to 1/2-page ads.
Larger ad size provides an even bigger edge in its ability to pull readers into the copy. On average, 29 percent fewer respondents remembered reading 1/3-page ads than 1-page ads. This means for every 100 respondents that remembered reading 1-page ads, 71 recalled reading the 1/3-page ads.
Source: March 2008 Readex Research AE Memo 1; When it Comes to Ads, Size Does Matter.
