While some questions of efficacy remain, the industry is experiencing a much greater acceptance of supplements in all areas of pet care.
According to a statement provided in a recent Veterinary Practice News article (May 2009) entitled "Supplements Gaining Sales and Respect" Bob Brookout, founder and president of the National Animal Supplement Council (NASC), claims: "Supplements are used by 90 to 95 percent of general practitioners and 100 percent of holistic veterinarians." This despite the fact that the Food and Drug Administration's Center for Veterinary Medicine (CVM) says that some producers don't provide enough evidence that their products work.
While some questions of efficacy remain, the industry is experiencing a much greater acceptance of supplements in all areas of pet care. And, while there are certainly some scrofflaws in the field of supplements who continue to make hyperbolic and unfounded claims (as there are in any area of medicine), reputable manufactures strive to make their labels reflect the products inside. And more and more scientific research is being done to back up claims for efficacy.
Supplements, how big are they?
Again, according to the Veterinary Practice News article (cited above), consumers spent $1.3 billion on veterinary supplements in 2007. The industry is experiencing 15-18% growth each year, with annual revenue of $1.8 billion projected by 2012.
Other sources have similar figures: According to the Nutritional Business Journal US pet supplement sales reached $923 million in 2007, an increase of 8% over 2006 sales, and Packaged Facts estimates retail sales of pet supplements and nutraceutical treats at $1.2 billion in 2007 with 74% of this figure representing supplement sales. According to the Packaged Facts report, the majority of pet supplements (51%) are purchased for horses, while dog supplements represent 38% of the market and cat supplements represent 6%. (From an article in HerbalGram, the Journal of the American Botanical Council, # 82, May-July, 2009)
According to industry insiders, the supplement industry's growth is due to a new respect among veterinarians, to the increased amount of research available, and to client demand. Client demand is fueled by several factors, including: efficacy (perceived or actual); ease of administration (many products are dosed in the food); ease of purchase (products are available over the counter, at veterinary clinics, and via internet sources); readily available information (provided in user-friendly format on the internet); and the relatively inexpensive dosing.
The dietary supplement act Health and Education act of 1994 (DSHEA) established regulations for human dietary supplements at a time when there were few similar products for pets on the market. DSHEA did not specifically address the topic of supplements for pets, but a posting in the Federal Register later specified that the US Food and Drug Administration does not consider such supplements to be covered under DSHEA. Supplements for dogs, cats, and horses have therefore been left with two possible legal categories under US law – they may be defined as animal foods/feeds or animal drugs. Most supplement products for pets are classified by the manufacturers as nutritional or feed supplements.
Supplements were nearly removed from the marketplace beginning in 2002, after the American Association of Feed Control Officials (AAFCO) organized a committee to develop an enforcement strategy for unrecognized, undefined animal feed ingredients as well as accepted ingredients that were being marketed for unapproved uses.
NASC was established in 2002 to address consumer and regulator concerns. NASC has created quality control guidelines and has instituted risk monitoring procedures for the industry, and it is estimated that 90% of companies that produce supplements are members.
The National Animal Supplement Council (NASC) defines an adverse event broadly as any complaint for a product linked to a physical effect or health problem that may be (but is not necessarily) connected to or associated with use of the product – including transient events like vomiting, diarrhea etc. This adverse event system indicates that there have been, on average, 0.31 adverse events reported per million per supplement administrations (dosage unit administered to an animal) sold by NASC member companies.
Serious events are defined by NASC as any event with a transient incapacitating effect or a long-term or permanent health effect that requires follow-up with a veterinarian. These adverse serious events have amounted to, on average 0.001 events reported per million supplement administrations sold by NASC member companies.
(Info contained in these sections – Regulating Supplements and Safety – was taken from the HerbalGram, May-July, 2009, article cited above.)
Some (or all) of the following supplements will be discussed in this session.
This session will not discuss the benefits of vitamins (the assumption is that veterinarians already know these), but rather will discuss some of the following about dosages:
Minerals: Calcium, Phosphorous; Ca/Phos ratio; magnesium; manganese; copper; zinc; iron; chromium; etc.
o Chondroitin (sulfate). A glucosaminoglycan (GAG) that helps to lubricate the joints by drawing water into the cartilage as well as helping to regenerate collagen and connective tissue. Reduces inflammation, enhances regrowth of connective tissue and seems to alleviate pain.
o MSM (methylsulfonylmethane). An organic sulfur-containing mineral supplement found in a wide variety of foods. A metabolite of DMSO. Sulfur is a component of methionine and cysteine, and is involved in maintaining the health of joints and connective tissue. Used to treat arthritis.
o Omega 3's
o Omega 6's
o Omega 9's
o DHA, docosahexaenoic acid. An omega-3 oil, found primarily in fish oils. It is essential for normal brain function and for normal development of the fetus.
o EPA, eicosapentaenoic acid. Used by the body to produce prostaglandins.
o Balance and total amounts
Note that many nutritionists believe that, because most processed foods (human and animal) contain high levels of omega-6 fatty acids (corn-based foods are especially high in omega-6's), the result is a relative deficiency of omega-3's. This can suppress the conversion of omega-3's to EPA and DHA, which can be further exacerbated (at least in humans) by deficiencies of vitamins C, B6, niacin, and zinc.
Holistic veterinarians use probiotics to create and maintain gut health, believing that a healthy gut will not be susceptible to food allergies. They also feel that probiotics are mandatory before, during and after any regime of antibiotics, steroids, or external form of stress.
o Prebiotics –inulin, etc.
Herbal remedies are discussed in another session, so the discussion here will be minimal, but may include the general topics of: dosages; delivery systems; safety; efficacy; active ingredient(s); etc.
o Include @ any organ-specific supplement along with anti-oxidants, vitamins, minerals, detoxifiers (liver, kidney and lymph), brain helpers, etc.
o Novifit etc = examples from conventional medicine for cognitive dysfunction
o Herbs: Gingko etc. along with many herbs that are anti-inflammatory, immune enhancing, and/or organ specific.
o Resveritrol, carnosine, etc. (see below)
(Note: Much of the following info is adapted from the Best Supplements for Your Health, by Goldberg, Gitomer, and Abel, a human-oriented book)
Selected bibliography
Balch, Phyllis and James Balch, Prescription for Dietary Wellness, Avery Publishing
Balch, James and Phyllis Balch, Prescription for Nutritional Healing Avery Publishing
Goldberg, Donald, Arnold Gitomer and Robert Abel; The Best Supplements For Your Health; Twin Streams Pub.
Lininger, Schuyler, etal, Natural Pharmacy, Prima Health
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