Through the Client's Eyes: Visiting the Veterinarian

Robin Brogdon, MA, owner and president of BluePrints Veterinary Marketing Group, shares what it's like visiting five different veterinary specialists through the client's eyes. Overall, she says she received pretty good service, but there were a few small things that could've been done across the board.

The number one thing that all veterinary team members need to understand is that information is key — clients want to know your name before you touch their pets. Introduce yourself, your position in the practice, your credentials and explain how you're going to help that client specifically.