What is a Limiting Belief That Holds Veterinarians Back?

Rebecca Rose, CVT, president and founder of Catalyst Veterinary Practice Consultants, discusses some limitations that may hold those in the veterinary field back professionally.

Interview Transcript (slightly modified for readability)

“I hear this all the time, and it just makes me cringe, for a couple of reasons. For one, with my manager hat on, but also for the team development. People say, veterinarians, technicians, receptionists, ‘I’m not in this for the money.’ I understand that. I’ve been in the community since I was 17, myself. But, that [belief] really stops us from growing. It affects so much of our business. The belief around money really holds us back. Within the veterinary practice, if I have someone that during an interview says, ‘Well, I’m not in this for the money,’ [I want to say to them] we have a business to run, and so [while] I can understand why you would say that, we are going to be working together collectively as a team, offering the best medicine we can and giving the best client services that we can, and getting paid for those services so that we can keep our doors open so that we can continue to serve the people that we serve.

[That belief about money] is probably one of the biggest beliefs that hold us back. It’s not so much that money is bad; money is a wonderful tool. When we have that belief and look at it as a tool for success, then we are far better off. That [takes] a different reframing and looking at this whole idea of, ‘I offer great services, we are valued for what we do, and we are good with that.’

I, too, as a team member, need to understand that I am valuable and that I am an asset as well. When we have a dialogue opened up about the value that we bring to the table, I think that is healthy.”