Brendan Howard oversees veterinary business, practice management and life-balance content for dvm360.com, dvm360 magazine, Firstline and Vetted, and plans the Practice Management track at all three Fetch dvm360 conferences.Brendan has proudly served under the Veterinary Economics and dvm360 banners for more than 10 years. Before that, he worked as a journalist, writer and editor at Entrepreneur magazine and a top filmed entertainment magazine in Southern California. Brendan received a Masters in English Literature from University of California, Riverside, in 1999.
3 tips for making veterinary house calls
June 18th 2018This company offers their years-tested marketing, financial help, phone-call support and more for a franchise fee and a cut of your profits. Whether you want to go with a house-call company like MVS or go it alone, heres some advice about what clients love house calls and what steps to take to make sure you do it right.
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The house that Fear Free built
June 5th 2018OK, not a house, but a two-walled exam room courtesy of Animal Arts that stands up beautifully in a veterinary conference exhibit hall. See the photos and read on for some advice from Dr. Jonathan Bloom, who demonstrated a few Fear Free exams at the most recent Fetch dvm360 conference.
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4 ways boarding makes money for veterinary hospitals
April 27th 2018Its true that veterinary practices earn more per square foot through medicine than through boarding, grooming or retail. But its also true that veterinarians can make good money on pet services. (And where do you think all those boarders will go for their veterinary care?)
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Which veterinarians are charging what?
March 15th 2018The latest installment in the Nationwide Purdue Veterinary Price Index digs deeper into GP vs. specialist, corporate vs. "Main Street" practice, and urban vs. suburban vs. rural. It's all based on millions of receipts from the pet insurance provider's database from 2009 to 2017.
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Is your veterinary practice forward thinking about forward booking?
December 6th 2017On Christmas eve, do you want to be visited by the Ghost of Opportunities Past? Then it's time to check out tips from these inspiring contest winners trying to talk clients and your practice management into forward booking.
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Pets can benefit from training, boarding and day care owned by a veterinarianthe DVM is the expert, after all, not pet service and pet retail staff somewhere else. Just figure out if this chance for pet enrichment for your clients is the right fit for your veterinary hospital's philosophy, staff and location.
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Weapons for the war on boredom
October 16th 2017Ain't nobody got time for pet enrichment when you're just trying to talk clients into crucial medical work. But our latest veterinary survey shows pet enrichment IS on your mind, so maybe it should also be in your exam room recommendations, your online pharmacy and in the reception area.
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Why 'use it or lose it' works in veterinary wellness plans
September 15th 2017When veterinary clients pay an annual feeor monthly installmentsfor wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
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Why 'use it or lose it' works in veterinary wellness plans
September 15th 2017When veterinary clients pay an annual feeor monthly installmentsfor wellness services over the course of a year, will they be mad if they don't use them? Not if you remind them. (You ARE sending out regular reminders for everything, right?)
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A naysayers guide to pet insurance and third-party payment plans
July 24th 2017No money means no care means no healthy pets. We know you dont want to be a pet insurance salesman or pitch veterinary care credit cards, and you dont have to be. Here are some ways to fight through your reservationsor the worries of othersabout these two kinds of products.
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