Christine Shupe is executive director of the Veterinary Hospital Managers Association. The association is dedicated to serving professionals in veterinary management through education, certification and networking.
Invasion of the millennial pet owners
May 25th 2016Pew Research data puts the percentage of pet owners between the ages of 18 and 29 at 58 percent. That means more than half of today's pet owners belong to the generation of people who don't check voicemail, prefer texting to talking and are eager to share opinions and reviews online.
Read More
Is your veterinary client retention a sad country song?
October 30th 2015Your client left you. She took the cat, took the dog and shes moving on. But you dont know it yet because you: a. Dont track client retention data b. Fudge on what you call active clients c. Cant even begin to define an active client
Read More
Make up or break up: An inactive veterinary client follow-up form
October 29th 2015She left you. You're sad, a little hurt and you'll miss her ... sweet schnauzer's snuggles? Use this simple guide to see if you can repair your relationship before your veterinary client moves on to a new relationship with that tall, dark and dreamy veterinary practice down the street.
Read More
Team training tool: 8 fee-setting tips to run with the competition
April 8th 2015Whether your veterinary practice is rural, suburban or urban, your fee structure determines how well your practice competes with surrounding practices. Use these steps to identify the right fees for your practice.
Read More