John Talmadge, DVM

So says (almost) every veterinarian in the world. But, really, you are, if you want clients to agree to buy the products and services their pets so desperately need.The most egregious, tacky example of selling in the veterinary practice that many doctors shy away from is selling products. Your practice is not a pet store! That's true. But having items on hand-especially to fix tricky behavior issues, manage daily pet diets or enrich pets' entertainment at home-is a good idea, says Dr. John Talmadge. See why he does it.

… at one thing: Getting customers what they want RIGHT NOW