Shawn P. Messonnier, DVM, owns Paws & Claws Holistic Animal Hospital in Plano, Texas, and serves on the dvm360 Editorial Advisory Board. He has written multiple books on marketing as well as holistic veterinary medicine.
Coenzyme Q10 use in pets
Your veterinarian just prescribed coenzyme Q10 (CoQ10) for your pet. How will it help?
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Fish oil supplements
Your veterinarian just prescribed a fish oil supplement for your pet. How will it help?
EveryCat Health Foundation and AAFP continue partnership to provide 2022 scholarships
Two veterinary students displaying extraordinary effort and commitment in accelerating feline care will be awarded $2500 each.
Pharmacy challenges: Present and future
Tips for competing with retail and online pharmacies by practicing better medicine.
Don’t take a wait-and-see approach to heart murmurs
A veterinarian shares discrepancies between the basic versus platinum approach when treating pets with heart murmurs to ensure the best care is provided.
Better medicine, better business: The hospitalized pet
This veterinarian shares discrepancies between the basic versus platinum approach when it comes to hospitalizing a pet to ensure the best care is provided.
Pros and cons of selling to a corporation
Before you say “no” to selling your veterinary practice to a corporate entity, here’s why it worked for me––plus a few things to consider if you walk down this path.
Investing 101—Cash flow in retirement
Dividend stocks and closed-end funds can help ensure a financially secure retirement. Here are the basics on these investment types.
Better medicine, better business: Periodontal disease
Two options for managing this condition, plus how to help your clients determine which plan is best for their pet.
Better medicine, better business: Otitis externa
Two options for managing this condition, plus how to decide which plan is best for your veterinary clients.
How to develop a marketing plan for your veterinary practice
A marketing plan is simply a blueprint for what you want to accomplish and how you will do it.