Ad campaign promotes veterinary care in northern Nevada

Reno, Nev.

- Maddie's Fund launched a new campaign in northern Nevada to promote regular veterinarian visits.

The "Pets Love Vets" campaign aims to educate residents about pet care and connect them with veterinarians. It features television ads that run through mid-July on northern Nevada network and cable stations.

The ads direct residents to www.petslovevets.com, where they can learn more about milestones in their pets? lives and find veterinarians through a ZIP code search.

"Pets are like members of our family," says Richard Avanzino, president of Maddie?s Fund. "Just as we rely on a family doctor for ourselves and our children, our pets, too, deserve regular care. We believe that starting a lasting relationship with a trusted, local veterinarian is one of the best ways to ensure longer, healthier lives for pets."

Maddie?s Fund selected northern Nevada as its pilot site to complement pet-welfare activities under way by local veterinarians and shelters. "Pets Love Vets" is Maddie?s Fund?s second project in northern Nevada. In February, the Society for the Prevention of Cruelty to Animals (SPCA) launched a low-cost spay/neuter program for low-income residents to reduce populations in local animal shelters.