Providing excellent customer service for pet owners who have a disability demands flexibility, sensitivity, resourceful thinking and kindness from your entire veterinary team.
shootingankauf / stock.adobe.comAccording to the U.S. Census Bureau, nearly 13 percent of Americans have a disability, and that number is growing. Some disabilities are noticeable (e.g., blindness, deafness, mobility issues), while others are less apparent (e.g., depression, anxiety, Alzheimer's disease). All, however, have a significant effect on the individual.
As the number of owned pets grows, so does the number of pet owners with disabilities. Interacting with these clients in practice may present a challenge, but it's one that's well worth overcoming for a number of reasons, including healthier pets, happier clients and potential referrals. Conquering these challenges is best achieved, according to a new study published in Frontiers in Veterinary Science, with “sensitivity, understanding and kindness.”
Emma K. Grigg, MA, PhD, CCAB, and Lynette A. Hart, BS, MA, PhD, a research associate and professor, respectively, at the University of California, Davis, School of Veterinary Medicine, reviewed the veterinary literature to identify best practices for building successful working relationships with clients with disabilities. Here's what they found.
Basic etiquette do's and don'ts
When it comes to working with clients who are disabled, allowing a bit more time, expending a bit more effort and communicating a bit more carefully are the keys to forging a good veterinarian-client bond and ensuring the health of the pet. Drs. Grigg and Hart outlined a number of basic etiquette recommendations for connecting better with clients with disabilities:
Other ways to meet these clients' needs include providing a designated parking space for patrons with disabilities, scheduling appointments during slower times of day, allowing more time for appointments and keeping practice halls free of obstructions.
Keep in mind that adjusting your practice-both physically and attitudinally-to meet the needs of clients with disabilities should be a team effort. Provide training and other resources to help staff understand the varying needs and challenges of these clients and to facilitate effective communication.
When in doubt, the authors advise, ask the client if he or she needs help and, if so, exactly how you can help. Likewise, if an assistance dog is present, ask the owner before touching the animal.
Specific types of disabilities
Individual disabilities, and thus the individual's associated needs, are wide-ranging. Consider these suggestions to foster good relationships with clients who have specific types of disabilities:
Keep in mind that people who share a common disability may adapt to it differently, so follow the client's lead to ensure that you are meeting his or her particular needs.