Communication Program
Veterinary Metrics provides a wellness program that includes personalized reminder mailings for wellness services, products and seasonal programs such as dental and senior care.
Veterinary Metrics provides a wellness program that includes personalized reminder mailings for wellness services, products and seasonal programs such as dental and senior care. Through Vet Met marketing campaigns, practices have generated $4 in incremental revenue for each $1 invested.
By adopting this new strategy of practice performance and revenue will be increased, the company says.
Vet Met co-founder and director Hank Swartz, DVM, says participating practices are improving their overall revenue by 15 percent and wellness revenue by 14 percent.
"This number represents $41,000 of incremental revenue per practice on average," Swartz says.
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