Create a motto for your veterinary team
Use fun and games to define your practice's unique selling proposition.
Create your clinic's motto at a team meeting with an exercise that will define your unique selling proposition (USP). Ask your staff questions like:
- What are the biggest benefits of service we provide?
- What makes us different from other clinics in the community?
- Why should someone bring his pet to see us?
Take those ideas and then identify what needs are not being met in the your practice and your community. Then decide what your clinic will do to fulfill those needs. Condense all of these ideas into a clear one-line sentence and voila, you have your very own USP that is perfect for posting on your clinic's website, invoices, letter reminders, and any other correspondence that goes out to clients.
—Helen Moll, practice manager
Hyde Park Veterinary Clinic
Tampa, Fla.
Proposed midlevel role poses unacceptable risks
October 30th 2024Proposals that would create a new midlevel practitioner (MLP) role raise serious concerns about the future of quality care for veterinary patients. Sometimes referred to as a veterinary professional associate (VPA), their duties would overlap those of a veterinarian and veterinary technician.
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