CVC renamed, reinvented as Fetch, a dvm360 conference

Before a crowd of veterinary professionals poised to eat, drink and make merry late into the mild summer evening, UBM leaders took to the stage tonight to unveil a new identity for the conference known until now as CVC. “I have the honor of letting you in on some very big news,” said Christie McFall, vice president and general manager of UBM Animal Care, at the annual CVC Block Party in Kansas City's Power and Light District. "We have a new name. CVC is now Fetch, a dvm360 conference."

(Check out the announcement below.)

Fetch will provide the same high-quality CE veterinarians and team members expect, but it will also deliver a completely reimagined learning experience, McFall told dvm360 in an interview.

“I'm really excited for the folks who attend our show for the continuing education-which is imperative to their business, their way of life, their income and their career-to know that we are doing more than just checking the box they need for CE,” McFall says. “We are going to bring more to their lives.”

McFall and the UBM Animal Care team are positioning Fetch as an “innovative 360-degree educational engagement experience” that focuses on every facet of a veterinary professional's life, providing not only industry-leading CE but also inspiration, wellness, community and solutions to veterinary professionals' most pressing problems.

“Not only is it a new name, new branding and new colors-which is exciting-but Fetch is going to take a 360-degree approach to training and supporting veterinarians, technicians and practice managers,” McFall says. “We're caring for veterinary professionals as whole people.”

As part of the announcement, McFall also unveiled a new design for dvm360. “dvm360 is the veterinary market's full-circle resource,” she says. “Our team cares. And we develop the resources veterinary professionals need to be successful in every area of their lives.”

Fetch is part of the dvm360 family of brands that also includes Vetted, Firstline and dvm360 magazines along with the dvm360.com website. The parent company is UBM, a global events-first company, of which UBM Animal Care is a division.

While many in the veterinary world recognize dvm360 as the leading media-content provider in the profession, not everyone realizes that the content at CVC events has always been produced by the dvm360 team, McFall says. “Bringing those brands closer together makes each stronger-and creates a better experience for veterinarians and team members, as well as the industry that serves them,” she says.

The Fetch dvm360 conference experience will become a reality beginning with Fetch in San Diego, Dec. 7 to Dec. 10, 2017, and continues in 2018 and beyond. “We are excited to introduce this newly unified brand family to the market,” McFall says.