Do you know your competition? Google 'veterinarians near me'
Research who you're up against right in your own ZIP code.
It's a pesky reality that in order to keep practicing your best medicine, the clinic's business health must be in top shape. In the competitive domain of veterinary medicine, this means keeping up with what your rivals are doing.
One way to accomplish this, according to Fetch dvm360 conference speaker Bill Schroeder, is simply to conduct an internet search for "veterinarians near me" on your mobile device, right from inside your own practice. Who comes up?
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"Identify those practices, take a deep dive into their data, look at their review scores [and] the keywords they're using in order to rank," he says. Yes, it's a little more involved than checking in on your high school sweetheart.
Once you've learned what you can, Schroeder says you need to take steps to stand out among competitive clinics, digitally speaking. After all, that's exactly the information pet owners are comparing.
By the way, he notes that you shouldn't jump for joy if your practice is the No. 1 search result. Google, for example, is handing you that geolocated information because you're literally standing in the building.
Watch the video for more.
You. Can. Do. This!
At Fetch dvm360 conference, we're the support system you need. With every conference this year, we intend to nurture your mind (meaning quality CE for days) while also encouraging you to take stock of your physical and emotional health. Register now.
