Drive your message home with team-based marketing

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Medicine and business benefit when the staff is on the same page.

Marketing doesn't have to equate to pushy peddling of disposable goods. As CVC educator Dr. Steve Noonan explains it, in the context of the veterinary clinic, marketing is simply the uniform communication of of an idea to clients: "Whether we're talking about vaccines, nutrition, or parasite control we want a consistent message." Watch the video for more.

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Philip Bergman, DVM, MS, PhD, DACVIM
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Richard Gerhold, DVM, MS, PhD, DACVM (Parasitology)
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