Drive your message home with team-based marketing
Medicine and business benefit when the staff is on the same page.
Marketing doesn't have to equate to pushy peddling of disposable goods. As CVC educator Dr. Steve Noonan explains it, in the context of the veterinary clinic, marketing is simply the uniform communication of of an idea to clients: "Whether we're talking about vaccines, nutrition, or parasite control we want a consistent message." Watch the video for more.
Proposed midlevel role poses unacceptable risks
October 30th 2024Proposals that would create a new midlevel practitioner (MLP) role raise serious concerns about the future of quality care for veterinary patients. Sometimes referred to as a veterinary professional associate (VPA), their duties would overlap those of a veterinarian and veterinary technician.
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