Filling a Wide Gap
While all veterinarians need to keep up with clinical and conference news and medical updates, the cardinal thing missing from the array of available veterinary publications is a resource focused on the business and financial needs of this vital group of medical professionals.
It might come as a surprise that a company so new to the veterinary publication industry — American VeterinarianTM was founded only last year — would jump deeper into the waters with a second publication so quickly on the heels of the first.
As newcomers, however, have a great vantage point. We get to see veterinary medicine with a fresh eye, to get a true sense of the needs of practitioners in the trenches. And while all veterinarians need to keep up with clinical and conference news and medical updates, the cardinal thing missing from the array of available veterinary publications is a resource focused on the business and financial needs of this vital group of medical professionals.
According to the American Veterinary Medical Association, 63 percent of veterinarians worked in private practice at the end of 2016. It’s no secret that veterinary schools pay little attention to teaching students about the business side of practice, and that leaves veterinarians in private practice with little to no idea of how to run the business of a hospital.
That’s where Veterinarian’s Money DigestTM comes in. Our mission is to guide both new and experienced veterinarians on best practices to effectively manage their business finances, stay up to date on legal and regulatory issues, and become better leaders. But that’s not all. We also cover personal finances and lifestyle topics to help you keep better balance in your lives.
In this debut issue, we offer expert insight and advice aimed to help you make financial and career decisions, connect better with team members, and become better practice leaders. You’ll learn how you to build your client base through practice endorsements, how and when to add a new associate to your practice, how you can build a better team through better communication with staff, and so much more.
Veterinarians are so much more than compassionate animal lovers and health care practitioners. You are entrepreneurs and business-people with needs and desires both inside and outside of practice. It is with this knowledge in mind that we introduce Veterinarian’s Money DigestTM, a publication devoted entirely to you. So jump in, and let us know what you think.
Thank you for reading!
Mike Hennessy, Sr.
Chairman and CEO
