Flea Program
Merial has put out a reward on fleas. In fact, the company created a sales promotion program for veterinarians called the Frontline® Wrangle the Rewards program.
Merial has put out a reward on fleas. In fact, the company created asales promotion program for veterinarians called the Frontline® Wranglethe Rewards program. Cash rewards are going to the clinics that redeem atleast 50 "buy six, get one free" coupons. In total, $1 millionwill be divided equally among Merial sales territories, which will translateto more than $7,000 for 135 winning veterinary clinics. The more couponssold, the greater the chance of winning, the company says. The contest isrunning until Sept. 30, the company adds. Winners will be drawn at randomin mid-October. The reward can also be used for staff incentives, continuingeducation programs, upgrading equipment or even hosting a clinic party,the company says.
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