Hartville Pet Insurance Group establishes partnership with Target
Retail store will offer pet health insurance plans on its website.
Hartville Pet Insurance Group has entered a new strategic partnership with mass retailer Target to offer Hartville pet insurance plans, which are underwritten by United States Fire Insurance Co., on the Target.com website, according to a company release. A variety of plan, coverage and pricing options-including those for wellness, behavioral and alternative therapies-will be available. Target customers interested in purchasing pet insurance will be redirected to a new “Hartville Pet Insurance presented by Target” website.
"This partnership presents an exciting opportunity and serves as a new route to helping pet parents better understand the benefits of pet health insurance and how it helps promote long-term wellness and financial stability," says Dennis Rushovich, senior vice president of Hartville Pet Insurance, in the release. "The alliance is unique in our industry, and we feel certain that it will produce positive results."
