Hill's Pet Nutrition launches veterinary Prescription Diet y/d Feline Thyroid Health at CVC Kansas City

Kansas City --

An estimated one in 300 to 400 cats get hyperthyroidism throughout the course of their life. To offer veterinarians and pet owners an alternative to current surgical, radioactive iodine and oral management of hyperthyroidism, Hill’s Pet Nutrition launched Hill's Prescription Diet y/d Feline Thyroid Health.

"Managing hyperthyroidism is now as easy as feeding your cat," says Dru Forrester, DVM, MS, Dipl. ACVIM, director of Scientific & Technical Communication for Hill's Pet Nutrition at CVC in Kansas City today.

The new diet manages iodine intake to control thyroid hormone production, and there's no pilling necessary, Hill's reports.

The product helps restore thyroid health by reducing T4 hormone production, and it helps support kidney health by controlling phosphorus and sodium. The product is also said to help support urinary tract health through reduced magnesium and moderate urine pH target (6.4 – 6.6).

Hill's Prescription Diet y/d Feline Thyroid Health contains limited iodine levels to effectively improve thyroid health in three weeks. The product is available in a dry 4-lb. and 8.5-lb. bags, and canned formulations.

Hill’s Presciption Diet y/d will be shipped in early October.