Cheryl Weber, JD, a client counselor specialist at the University of Illinois' veterinary college, adds that client grief is real.
Cheryl Weber, JD, a client counselor specialist at the University of Illinois' veterinary college, adds that client grief is real.
Consequently, the range of emotions following a sudden death or euthanasia of a pet is very comparable to the loss of a loved person.
She should know. With more than 10 years of experience in human hospitals and hospice centers, Weber says understanding the faces of grief can help veterinarians deal with clients' suffering from the emotional pain of death.
"So often the pet has helped them get through a rough time in their life or the pet has offered an important source of support," she adds.
Some people are surrounded by friends who understand and care, yet "other people go back to a family who just don't get it," she says. They may hear statements like "Why would you put them through that treatment? or "Get over it; it's just a dog."
Expect emotions in the examination room following euthanasia, says grief counselor Cheryl Weber, University of Illinois.
Client reactions closely model Elizabeth Kubler-Ross' 1969 work on death, including these stages:
There are differences in the way humans mourn the loss of people and pets. Consider how many rituals accompany the death of a person. "In human grief there are funerals, visitations, days off of work. Pet owners don't have that luxury, and pet owners end up right back at work where people can say insensitive things."
It's also important for veterinarians to help clients grieve in healthy ways. To this end, one strategy is to build rituals to help clients say goodbye.
Other considerations include:
University of California-Davis: (530) 752-3602 or (800) 565-1526 www.vetmed.ucdavis.edu
University of Florida: (352) 392-4700 www.vetmed.ufl.edu/vmth
Michigan State University: (517) 432-2696 http://cvm.msu.edu/petloss/index.htm
Chicago Veterinary Medical Association: (630) 325-1600
Virginia-Maryland Regional College of Veterinary Medicine: (540) 231-8038.
The Ohio State University: (614) 292-1823.
Tufts University: (508) 839-7966. www.tufts.edu/vet/petloss/
Iowa State University: (888) ISU-PLSH (888-478-7574). www.vetmed.iastate.edu
Argus Institute, Colorado State University: (970) 491-4143 www.argusinstitute.colostate.edu
Washington State University: (509) 335-5704; www.vetmed.wsu.edu
Episode 29: Using storytelling to retain and attract new veterinary clients
November 19th 2020On this episode of The Vet Blast Podcast, Adam Christman, DVM, MBA, is joined by Australian veterinarian, Phil Tucak, BSc, BVMS, who offers insight on the power of storytelling in marketing your veterinary practice.
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