Merial book explores high-performing practices

Veterinarians can learn firsthand from leading business experts abouthow to expand and enhance their practices by reading Your High­PerformancePractice, authored by veterinary and business consultants. The book, sponsoredby Merial, is described as an "innovative marketing and merchandisingguide," offering individual clinics strategies to help veterinarianselevate client services, energize staff members and maximize profits whilebuilding on their passion to provide optimum pet care. Packed with concreteexamples, success stories, survival tactics and how-to solutions, the bookoffers practical, actionable ideas on everything from pricing and customerrelations to image and inventory management - all based on years of research,the company says. Merial sponsored and distributes this book.

For fastest response call (888) MERIAL-1 or visit the Web site at

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